Mira Won The Accenture Health Innovation Challenge Boston

Khang T. Vuong, MHA13 Jul 2021

The fourth annual Accenture HealthTech Innovation Challenge, which seeks to support innovative approaches and solutions for improving the way people access, manage and finance healthcare in North America.

In 2018, Accenture received more than 2,200 applications and invited 90 startups to compete, translated to a 4% acceptance rate - making the challenge one of the most competitive in the country. Mira's participation in the competition is a confident vote for the company's mission of simplifying healthcare.

Mira's Innovation Thesis

There is no lack of innovation in the U.S. Approximately 543,000 new businesses get started each month in this country with one of out ten in the healthcare sector. But where it goes wrong, however, is the way some innovations make it more complicated instead of simplifying things for the patients.

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Adding more on top of an already-convoluted consumer journey doesn't help. People don't care about adding another device nor they know enough to store gigabytes of medical information - those are features. If anything, the average consumers want to make healthcare an invisible part of their lives, to live, and not have to worry about the nitty-gritty. For healthcare innovations to succeed, companies should build a business on eliminating frictions and wasteful processes, instead of adding more to it.

"At Mira, simplicity is the very philosophy behind our mission: bringing a Prime-like experience to healthcare - predictable price, reliable caregivers, and affordable services. But making things simple in healthcare is very complicated. And, that is why our diverse team with deep industry experience is perfect to tackle this problem." - Khang T. Vuong, Founder & CEO of Mira.

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Accenture Innovation Challenge Commands An Impressive List of Alumni

b.well Connected Health was recognized as a Top Innovator at the Accenture HealthTech Innovation Challenge. Based out of Baltimore, b.well provides an integrated platform that connects consumers with a single, curated digital experience to manage all aspects of their health. Kristen Valdes, founder and CEO of b.well, said, “We intend to maximize the incredible relationships we have developed through this challenge.”

Newtopia was also recognized as a Top Innovator at the Accenture HealthTech Innovation Challenge. Based in New York City and Toronto, Newtopia focuses on preventing the onset of chronic disease for individuals currently at risk of developing obesity, Type 2 diabetes, heart disease and stroke. Jeff Ruby, founder and CEO Newtopia, said, “We aspire to leverage the amazing judges to help scale our disease prevention solution and partner with as many of the incredible innovators as possible to redefine healthcare.”

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